Who Are You in the Corporate Jungle?
Personal Brand Strategy Lab
For marketing leaders building careers inside organizations

Great work doesn't always speak for itself.

You deliver. Your performance reviews are good. And still the bigger role goes to someone else, or you hear "be more visible" or "more leadership presence" and nobody says what to change.

Using the same thinking brands use to win their market, you'll define what makes you valuable and different, who needs to see it, and how to show it. No self-promotion. No becoming someone you're not.

Not reinvention. Repositioning.
Candidates waiting in a studio corridor holding scripts. One woman in a lime scarf stands out.
At a glance
4 weeksFrom your first diagnostic question to your final pitch.
About
8 hours6 hours of live labs, plus about 2 hours of your own time. Roughly one working day. The return lasts as long as your career.
3 live labs2 hours each, online, one week apart.
ConfidentialFirst name only is fine. You don't need to name your company. Everyone signs a confidentiality agreement: what is said in the lab stays in the lab.
What you walk away with
01

You'll know what makes you valuable and different

A clear picture of what you do especially well, what sets you apart and why it matters for your next career move.

02

You'll have a strategy to make your value visible

You'll know who influences your next step, what they need to recognise about you and how to demonstrate your value through everyday work and conversations.

03

You'll be able to make a stronger case for yourself

A tested way to explain why you're the right choice for a bigger role or new opportunity, backed by real examples and peer feedback.

All of it in your Personal Brand Strategy Pack: your personalised brand reports, communication blueprint, tested career pitch and more.

How it works

The process

A diagnostic, then three live labs, with short tasks in between.

0
Stage 0 · your own time

The Diagnostic

In marketing terms: the research you do before launching a product.

You don't build a strategy before you understand the market and the product. Here, the product is you.

This is not just a questionnaire. It's where the strategic work starts: a guided way to lay the foundation of your strategy. Step by step, you look at real moments from your work and life, define the next move you want to make, and who has a say in it. Optionally, you invite people who know you to share what they see in you. It takes them a few minutes, and people often notice strengths we think are ordinary.

You getYour Brand Snapshot

The first draft of your positioning: your value proposition, your brand assets (the strengths that set you apart) and the real stories behind them. Not a verdict, but a hypothesis, ready to be tested in Lab 1.

A casting director's board covered with headshots. One face is circled in lime.Lab 1 · 2 hours · live online
1

What really sets you apart

In marketing terms: concept testing. Brands test an idea with real people before they commit to it. You test yours.

Your task

Test which of your strengths are truly valuable and distinctive, and sharpen those that only sound good.

Why a group

The other participants are fresh eyes of marketing professionals. They don't know your company or your history, just like many people you want to influence. What they understand and remember from you is real feedback.

What happens

You share real situations from your work, the group tests whether your value is distinctive and credible, and together you sharpen what's weak.

You leave withYour Brand Equity Report

The tested version of your Snapshot: your value proposition, your strongest assets and your proof stories, sharpened by the group.

Between labs
The Say-It Test

Say your value out loud, in your own words, to someone you trust, and see what they remember.

An empty interview room with a camera on a tripod and a lime tape mark on the floor.Lab 2 · 2 hours · live online
2

From value to visibility

In marketing terms: the communication plan: what is your message, which channels you use to reach your target audience.

Your task

Decide who needs to hear your story, what they should recognise, and where they will hear it.

Why a group

The other participants are experienced marketing professionals. They challenge your assumptions about the people who decide, and they spot moments and ways to be seen that you'd miss.

What happens

You map the people who influence your next step, decide what you want them to think, and find the real moments in your work where they can see it.

You leave withYour Brand Communication Blueprint

Your plan for communicating your value: who you need to reach, what you want them to think of you, what proof will convince them, and the everyday moments where they'll see it.

Between labs
Your Three Brand Moves

Three concrete actions for the next 90 days that make the right people notice your value. Each one has a real person, a real situation and a date, and fits into work you already do.

A person standing on a lime tape mark in front of a camera, facing two people at a table.Lab 3 · 2 hours · live online
3

Put your brand to the test

In marketing terms: the dress rehearsal before a launch.

Your task

In a mock conversation, say your story in your own words and handle the questions of a participant playing the decision-maker.

Why a group

The other participants play the decision-makers. Their questions are the closest you can get to the real conversation, in a safe place, and they tell you honestly how you came across.

What happens

You rehearse a real conversation that matters, such as a promotion talk, an interview or a meeting with a sponsor, while fellow participants play the decision-makers, ask the hard questions and give direct feedback.

You leave withYour tested career pitch and your Personal Brand Strategy Pack

In your inbox within 2 days: your brand reports, communication blueprint, three Brand Moves, and your tested pitch, all in one place.

You wouldn't wing a launch. Why wing your next career move?